Perspective · Further reading

David Goggins

Responsibility and action in motivational writing.

motivation
responsibility
discipline
storytelling
action

David Goggins — Responsibility and action in motivational writing

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Connect a strong call to action to something the reader can freely choose to do.

Describe setbacks specifically without shaming the reader or equating achievement with personal worth.

Questions to work with:

Which small action is possible today?

Is this energy helpful for this particular reader?

Sources from the original project:

How David Goggins callouses his mind: suffering, repetition, and no finish line (JRE #1212)
https://www.youtube.com/watch?v=BvWB7B8tXK8

How David Goggins rebuilt himself from 297 lb to ultra-endurance by callousing his mind
https://www.youtube.com/watch?v=5tSTk1083VY

How David Goggins callused his mind: accountability mirror, cookie jar, no excuses (Rich Roll)
https://www.youtube.com/watch?v=bIacYjZHcs4

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use David Goggins’s perspective

Connect a strong call to action to something the reader can freely choose to do.
Describe setbacks specifically without shaming the reader or equating achievement with personal worth.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Which small action is possible today?
Is this energy helpful for this particular reader?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

BJ Fogg · MessagingMake the next step easy to takeBJ Fogg's Behavior Model (B=MAP) says a behaviour happens when motivation, ability and a prompt come together at the…Copyhackers / established writing models · MessagingPut the argument in the right orderUse AIDA, PAS or Before–After–Bridge as a checklist for the order in which readers need to learn things, once the facts…Peter Yang · EvaluationCut the AI tells, keep the voicePeter Yang's no-ai-slop skill names the patterns that make writing sound machine-made: empty superlatives, false…

How to use David Goggins’s perspective

Questions to work with

Sources from the original project

Frameworks that pair with this perspective

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