Perspective · Product

Garry Tan

A home page that makes the next step clear.

home page
design
needs
product market fit
users

Garry Tan — A home page that makes the next step clear

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Make it clear who the product is for and what they can do with it.

Look for behaviour and use to support the message, rather than polite reactions alone.

Questions to work with:

What should visitors understand on the first screen?

What happens when someone tries it?

Sources from the original project:

Garry Tan on YC: make something people want, founder mode, and founder psychology
https://www.youtube.com/watch?v=rEwK7MIQ-QA

Garry Tan on how YC evaluates startups: product-market fit, co-founders, fundraising, culture
https://www.youtube.com/watch?v=-Zx8382YLXc

Timebox your way to product market fit: limit tries per hypothesis
https://blog.garrytan.com/timebox-your-way-to-startup-product-market-fit

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Garry Tan’s perspective

Make it clear who the product is for and what they can do with it.
Look for behaviour and use to support the message, rather than polite reactions alone.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What should visitors understand on the first screen?
What happens when someone tries it?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

April Dunford · OfferShow the difference that mattersPositioning as April Dunford describes it: start with what customers would otherwise choose, identify what you can do…Copyhackers / established writing models · MessagingPut the argument in the right orderUse AIDA, PAS or Before–After–Bridge as a checklist for the order in which readers need to learn things, once the facts…BJ Fogg · MessagingMake the next step easy to takeBJ Fogg's Behavior Model (B=MAP) says a behaviour happens when motivation, ability and a prompt come together at the…

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