Perspective · Product

Hunter J. Isaacson

Explain the value in the first use.

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Hunter J. Isaacson — Explain the value in the first use

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Make the first step easy to understand and show value before asking for more effort.

Make sharing worthwhile for both sender and recipient, with clear privacy choices.

Questions to work with:

What does the user get from the first visit?

Why would the recipient appreciate someone sharing this?

Sources from the original project:

How Hunter Isaacson built NGL to 250M downloads: the consumer app playbook
https://www.youtube.com/watch?v=hyosynoNbSU

How Hunter Isaacson built NGL to 100M+ downloads: ship fast, build tools, talk like your users
https://www.youtube.com/watch?v=jJq6UomQppc

If I lost everything: Pick a category with demand A name users can say out loud One proble
https://x.com/hunterjisaacson/status/2008236831335129104

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Hunter J. Isaacson’s perspective

Make the first step easy to understand and show value before asking for more effort.
Make sharing worthwhile for both sender and recipient, with clear privacy choices.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What does the user get from the first visit?
Why would the recipient appreciate someone sharing this?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Alex Hormozi · OfferMake the offer easy to valueAlex Hormozi's value equation: perceived value rises with the customer's dream outcome and their belief that they'll…James Clear · Customer insightWrite for the habit, not just the clickIn Atomic Habits, James Clear describes four laws of behaviour change, tied to the four stages of a habit (cue…April Dunford · OfferShow the difference that mattersPositioning as April Dunford describes it: start with what customers would otherwise choose, identify what you can do…

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Guillermo RauchMake it easy to understand, try and share

Paul BuchheitSimplify around the most important user need