Perspective · Offer

Alex Hormozi

An offer people can understand and assess.

price
packaging
value
offer
focus

Alex Hormozi — An offer people can understand and assess

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Explain what the customer gets, what it takes and what evidence supports it.

Let each bonus address a real obstacle. Do not add deadlines the business does not have.

Questions to work with:

What is included, and what is not?

Which uncertainty does the buyer need resolved?

Sources from the original project:

Alex Hormozi on Diary of a CEO: Offers, leverage and skill stacking from $1,000 to $100M
https://www.youtube.com/watch?v=x3e73Qn6NOo

Alex Hormozi's millionaire blueprint: own equity, focus on one thing, build offers, compound patiently
https://www.youtube.com/watch?v=VBoRLJimVzc

13 Years of Brutal Business Truths: Priorities, Talent, Brand and Getting Better
https://www.youtube.com/watch?v=KhFlD54nQrY

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Alex Hormozi’s perspective

Explain what the customer gets, what it takes and what evidence supports it.
Let each bonus address a real obstacle. Do not add deadlines the business does not have.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What is included, and what is not?
Which uncertainty does the buyer need resolved?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Alex Hormozi · OfferMake the offer easy to valueAlex Hormozi's value equation: perceived value rises with the customer's dream outcome and their belief that they'll…April Dunford · OfferShow the difference that mattersPositioning as April Dunford describes it: start with what customers would otherwise choose, identify what you can do…Robert Cialdini · MessagingGive the reader reasons to trustChoose the evidence that answers the reader's doubt – other customers, expertise, a generous first step or a genuine…

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