Perspective · Offer

Marc Lou

Make a small offer easy to try.

launch
headline
small products
buy button
demo

Marc Lou — Make a small offer easy to try

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Write a clear headline around one problem and the product that actually exists.

Test interest in a focused offer before filling the page with more features.

Questions to work with:

What does the smallest useful version do?

Does the buyer understand what they are paying for?

Sources from the original project:

How Marc Lou ships 35 startups solo: deep work, a 5% hit rate and constant launching
https://www.youtube.com/watch?v=D4fkiQfzw_I

Build a startup in 24 hours: the Minimum MVP (headline, buy button, 1 feature)
https://newsletter.marclou.com/p/how-to-build-a-startup-in-24-hours

How Marc Lou made his first $1 online after 2 years of failures
https://newsletter.marclou.com/p/my-first-dollar-online

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Marc Lou’s perspective

Write a clear headline around one problem and the product that actually exists.
Test interest in a focused offer before filling the page with more features.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What does the smallest useful version do?
Does the buyer understand what they are paying for?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

BJ Fogg · MessagingMake the next step easy to takeBJ Fogg's Behavior Model (B=MAP) says a behaviour happens when motivation, ability and a prompt come together at the…David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…

More perspectives in Offer

Perspectives on offers, pricing and making what the customer gets easy to understand.

Alex HormoziAn offer people can understand and assess

Iman GadzhiDefine the service and the job it does

Jason CalacanisA pitch with a problem, signs of demand and a next step

Jason CohenPricing that reflects the customer's priorities

Nevo DavidDescribe the job that gets done

Rob WallingSaaS offers that fit the right customer