Perspective · Offer

Iman Gadzhi

Define the service and the job it does.

agency
service
niche
sales
collaboration

Iman Gadzhi — Define the service and the job it does

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Describe a specific customer group, a concrete assignment and what is included.

Explain responsibilities, payment and follow-up without pressuring someone to decide.

Questions to work with:

Which part of the work are you responsible for?

What must the customer assess before saying yes?

Sources from the original project:

How Iman Gadzhi went from broke teen to $100M: five years running a social media agency
https://www.youtube.com/watch?v=uHd6efkGYXE

Iman Gadzhi's step-by-step SMMA sales call framework: from setup to closing and collecting cash
https://www.youtube.com/watch?v=QF6shn-8oCI

How to start an SMMA from scratch: Iman Gadzhi's 9-step blueprint to $10k/month
https://www.youtube.com/watch?v=UvMlRU88SV0

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Iman Gadzhi’s perspective

Describe a specific customer group, a concrete assignment and what is included.
Explain responsibilities, payment and follow-up without pressuring someone to decide.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Which part of the work are you responsible for?
What must the customer assess before saying yes?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Isof / our Swedish writing guide · Swedish writingWrite as if the idea began in SwedishWrite Swedish copy directly in Swedish, from the reader's situation and the sender's voice – not by way of English.…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…April Dunford · OfferShow the difference that mattersPositioning as April Dunford describes it: start with what customers would otherwise choose, identify what you can do…

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