Perspective · Distribution

Alex Slater

Ads, creators and the path to purchase.

ads
video
creators
onboarding
payment

Alex Slater — Ads, creators and the path to purchase

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Compare different ideas in your ad creative, not just small wording changes.

Make the ad's promise recognisable in the product and before payment.

Questions to work with:

What makes someone stop in the first few seconds?

Which terms need to be visible before purchase?

Sources from the original project:

How QUITTR scaled a mobile app: copy onboarding, pay creators a revenue cut, and put volume first
https://www.youtube.com/watch?v=qDEvxnmJ2so

How Alex Slater scaled Quitter to $500K/month: first-mover ads, influencer CPMs, copying winners
https://www.youtube.com/watch?v=5WpeTi6fmOs

Day in the life of an app founder: creative-led Meta ads, CEO focus and building for the exit
https://www.youtube.com/watch?v=6h3SS9MV0T4

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Alex Slater’s perspective

Compare different ideas in your ad creative, not just small wording changes.
Make the ad's promise recognisable in the product and before payment.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What makes someone stop in the first few seconds?
Which terms need to be visible before purchase?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Eugene Schwartz · MessagingStart where the reader isEugene Schwartz describes five levels of awareness, from not seeing the problem at all to being ready to buy. The more…James Clear · Customer insightWrite for the habit, not just the clickIn Atomic Habits, James Clear describes four laws of behaviour change, tied to the four stages of a habit (cue…Claude Hopkins / our application for evaluation · EvaluationTest the message in the real worldClaude Hopkins held that advertising exists to sell, so it should be judged by what it gets people to do, not by…

More perspectives in Distribution

Perspectives on getting your message out: channels, short video, search and launches.

Alex WestStart where you can already reach customers Alex (alexxgrowth)One clear point you can show in a short video

Blake AndersonTest different reasons to use the same product

Danny PostmaStart with what the customer already searches for

Dustin HowesClear offers for partners

Jack FriksMake short content useful before it sells