Perspective · Distribution

Dustin Howes

Clear offers for partners.

affiliate
partnerships
commission
activation
collaboration

Dustin Howes — Clear offers for partners

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Explain who the partnership suits, what the partner's audience gains and how compensation works.

Give partners materials that make the offer easy to present accurately.

Questions to work with:

Why does the product suit the partner's audience?

Which terms need to appear alongside the offer?

Sources from the original project:

Dustin Howes's affiliate marketing blueprint: how to audit, scrub, and scale a new affiliate program
https://dustinhowes.com/affiliate-marketing-blueprint-for-affiliate-managers/

Affiliate recruitment masterclass: automate discovery and outreach, spend time on relationships
https://www.youtube.com/watch?v=tC4NLc0Lh7U

Why ecommerce affiliate tools fail SaaS: the $200 CPA mistake at WP Engine
https://dustinhowes.com/saas-affiliate-trap-firstpromoter-review/

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Dustin Howes’s perspective

Explain who the partnership suits, what the partner's audience gains and how compensation works.
Give partners materials that make the offer easy to present accurately.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Why does the product suit the partner's audience?
Which terms need to appear alongside the offer?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

James Clear · Customer insightWrite for the habit, not just the clickIn Atomic Habits, James Clear describes four laws of behaviour change, tied to the four stages of a habit (cue…Alex Hormozi · OfferMake the offer easy to valueAlex Hormozi's value equation: perceived value rises with the customer's dream outcome and their belief that they'll…Copyhackers / established writing models · MessagingPut the argument in the right orderUse AIDA, PAS or Before–After–Bridge as a checklist for the order in which readers need to learn things, once the facts…

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