Perspective · Distribution

Alex West

Start where you can already reach customers.

channel
niche
B2B
launch
demand

Alex West — Start where you can already reach customers

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Choose a reachable customer group and write for the situation in which you meet them.

Make the next step a clear test of demand, with honest information about what is available to buy.

Questions to work with:

Where does the customer look for help today?

What would a purchase actually give them now?

Sources from the original project:

How Alex West found his $500K/year business idea: go Channel → Market → Idea, B2B, no uniqueness
https://www.youtube.com/watch?v=WAigd4b9jsA

All you need is one good product and one good distribution channel. That's it. Then you ju
https://x.com/alexwestco/status/1295040229263446023

How Alex West launches solo products fast: launch to learn, strip the fat, validate with money
https://www.youtube.com/watch?v=jtE5BERNGQY

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Alex West’s perspective

Choose a reachable customer group and write for the situation in which you meet them.
Make the next step a clear test of demand, with honest information about what is available to buy.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Where does the customer look for help today?
What would a purchase actually give them now?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Eugene Schwartz · MessagingStart where the reader isEugene Schwartz describes five levels of awareness, from not seeing the problem at all to being ready to buy. The more…April Dunford · OfferShow the difference that mattersPositioning as April Dunford describes it: start with what customers would otherwise choose, identify what you can do…Robert Cialdini · MessagingGive the reader reasons to trustChoose the evidence that answers the reader's doubt – other customers, expertise, a generous first step or a genuine…

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