Perspective · Distribution
Blake Anderson
Test different reasons to use the same product.
- apps
- creators
- ad angle
- opening
- demand
Image source ↗ · via The Brains
How to use Blake Anderson’s perspective
- Develop angles that address different, specific user situations.
- Assess whether interest leads to relevant use, rather than just views.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- Which problem is visible in a short demonstration?
- Which angle encourages the right person to try it?
Sources from the original project
- How Blake Anderson built viral AI apps: organic content, creator comment sections, and co-founders ↗
- How Blake Anderson markets viral apps: 3 principles and 3 methods (UGC, influencers, ads) ↗
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…Eugene Schwartz · MessagingStart where the reader isEugene Schwartz describes five levels of awareness, from not seeing the problem at all to being ready to buy. The more…Claude Hopkins / our application for evaluation · EvaluationTest the message in the real worldClaude Hopkins held that advertising exists to sell, so it should be judged by what it gets people to do, not by…
More perspectives in Distribution
Perspectives on getting your message out: channels, short video, search and launches.
Alex SlaterAds, creators and the path to purchase
Alex WestStart where you can already reach customersAlex (alexxgrowth)One clear point you can show in a short video
Danny PostmaStart with what the customer already searches for
Dustin HowesClear offers for partners
Jack FriksMake short content useful before it sells