Perspective · Messaging
Farza
Find one sentence that makes the product clear.
- story
- product demo
- opening
- launch
- short video
Image source ↗ · via The Brains
How to use Farza’s perspective
- Write a simple explanation of what the product lets someone do.
- Test the explanation with a concrete demonstration and learn from what people actually understand.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- What would make the right person pause?
- Can the value be shown without a long introduction?
Sources from the original project
- Farza on taking software to market: find the one-liner first, charge day one, post consistently ↗
- Farza on launch videos: ship mini demos daily, track downloads not views ↗
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
James Clear · MessagingGive your newsletter a fixed shapeJames Clear's 3-2-1 newsletter has the same shape every week: three short ideas from him, two quotes from others and…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…
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