Perspective · Messaging
Ross Jenkins
Personal emails with a clear purpose.
- personality
- agency
- reactivation
Image source ↗ · via The Brains
How to use Ross Jenkins’s perspective
- Write about something specific, with an identifiable human sender.
- Adapt the content to the relationship and ask for one thing at a time.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- What does the recipient need to know to reply?
- Can the email be read aloud without sounding like a template?
Sources from the original project
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
Isof / our Swedish writing guide · Swedish writingWrite as if the idea began in SwedishWrite Swedish copy directly in Swedish, from the reader's situation and the sender's voice – not by way of English.…James Clear · MessagingGive your newsletter a fixed shapeJames Clear's 3-2-1 newsletter has the same shape every week: three short ideas from him, two quotes from others and…James Clear · Customer insightWrite for the habit, not just the clickIn Atomic Habits, James Clear describes four laws of behaviour change, tied to the four stages of a habit (cue…
More perspectives in Messaging
Perspectives on shaping a message so it is understood and remembered.
Corey HainesConnect the message to the customer, product and channel
FarzaFind one sentence that makes the product clear
Naval RavikantShow your own knowledge and judgement
Peter ThielShow a real difference for a focused market
Ruben HassidUseful AI copy needs human judgement
Shaan PuriA story with a clear human change