sigge.
Portrait of Ruben Hassid

Perspective · Messaging

Ruben Hassid

Useful AI copy needs human judgement.

  • AI
  • LinkedIn
  • editing
  • judgement
  • prompt
Use in the workshop ↗

Image source ↗ · via The Brains

How to use Ruben Hassid’s perspective

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Peter Yang · EvaluationCut the AI tells, keep the voicePeter Yang's no-ai-slop skill names the patterns that make writing sound machine-made: empty superlatives, false…BJ Fogg · MessagingMake the next step easy to takeBJ Fogg's Behavior Model (B=MAP) says a behaviour happens when motivation, ability and a prompt come together at the…Claude Hopkins / our application for evaluation · EvaluationTest the message in the real worldClaude Hopkins held that advertising exists to sell, so it should be judged by what it gets people to do, not by…

More perspectives in Messaging

Perspectives on shaping a message so it is understood and remembered.

Corey HainesConnect the message to the customer, product and channelFarzaFind one sentence that makes the product clearNaval RavikantShow your own knowledge and judgementPeter ThielShow a real difference for a focused marketRoss JenkinsPersonal emails with a clear purposeShaan PuriA story with a clear human change