sigge.
Portrait of Naval Ravikant

Perspective · Messaging

Naval Ravikant

Show your own knowledge and judgement.

  • own voice
  • specialist knowledge
  • media
  • judgement
  • long term
Use in the workshop ↗

Image source ↗ · Elias Bizannes · CC BY-SA 2.0 ↗

How to use Naval Ravikant’s perspective

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Isof / our Swedish writing guide · Swedish writingWrite as if the idea began in SwedishWrite Swedish copy directly in Swedish, from the reader's situation and the sender's voice – not by way of English.…Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…

More perspectives in Messaging

Perspectives on shaping a message so it is understood and remembered.

Corey HainesConnect the message to the customer, product and channelFarzaFind one sentence that makes the product clearPeter ThielShow a real difference for a focused marketRoss JenkinsPersonal emails with a clear purposeRuben HassidUseful AI copy needs human judgementShaan PuriA story with a clear human change