Perspective · Customer insight

Hubert Thieblot

Show the problem behind the founder's conviction.

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Hubert Thieblot — Show the problem behind the founder's conviction

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Use personal experience as a starting point, then investigate whether others share the problem.

Make commitment credible through concrete choices and work, rather than grand promises.

Questions to work with:

Which experience made the problem clear?

Who else has the same need?

Sources from the original project:

How Hubert Thieblot picks founders: ambition, speed and technical depth over the idea
https://www.youtube.com/watch?v=KbzKiIvN7Yk

How Hubert Thieblot grew Curse from a WoW add-on site into an MMOG portal (2007 interview)
https://www.escapistmagazine.com/the-blessings-of-curse-an-interview-with-hubert-thieblot/

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Hubert Thieblot’s perspective

Use personal experience as a starting point, then investigate whether others share the problem.
Make commitment credible through concrete choices and work, rather than grand promises.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Which experience made the problem clear?
Who else has the same need?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Eugene Schwartz · MessagingStart where the reader isEugene Schwartz describes five levels of awareness, from not seeing the problem at all to being ready to buy. The more…Robert Cialdini · MessagingGive the reader reasons to trustChoose the evidence that answers the reader's doubt – other customers, expertise, a generous first step or a genuine…Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…

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