Perspective · Customer insight
Vic Giurgiu
Test the offer before expanding it.
- validation
- B2B
- prototype
- affiliate
- customer interviews
Image source ↗ · via The Brains
How to use Vic Giurgiu’s perspective
- Show a simple sketch and talk to people who already do the work.
- Build the offer around a recurring problem and ask for specific reactions to scope and price.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- What does the customer already pay to get done?
- Which assumption can the sketch help us test?
Sources from the original project
- How Vic Giurgiu went from teen dev agency owner to AI affiliate SaaS founder ↗
- update on removing the free plan for my SaaS📌 it's been 6 weeks and everything is looking ↗
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
Claude Hopkins / our application for evaluation · EvaluationTest the message in the real worldClaude Hopkins held that advertising exists to sell, so it should be judged by what it gets people to do, not by…Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…
More perspectives in Customer insight
Perspectives on understanding the customer’s problem, situation and language.
Dalton CaldwellLook for concrete signs that the product is needed
Hubert ThieblotShow the problem behind the founder's conviction
Lenny RachitskyConnect the growth message to real use
Paul GrahamExplain a problem people actually have
Yahia BakourUse detailed customer reactions as evidence