Perspective · Customer insight
Yahia Bakour
Use detailed customer reactions as evidence.
- customer feedback
- B2B
- developers
- product
- usage
Image source ↗ · via The Brains
How to use Yahia Bakour’s perspective
- Take specific complaints seriously and separate the problem from the customer's proposed solution.
- Explain improvements in the words users use about their work.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- Which problem recurs among paying customers?
- What does the customer want to do that they cannot do today?
Sources from the original project
- Context.dev: how angry emails and free credits grew an API startup to 400 customers ↗
- How Yahia Bakour grew context.dev: listen on calls, build what customers ask, bootstrap first ↗
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…Robert Cialdini · MessagingGive the reader reasons to trustChoose the evidence that answers the reader's doubt – other customers, expertise, a generous first step or a genuine…
More perspectives in Customer insight
Perspectives on understanding the customer’s problem, situation and language.
Dalton CaldwellLook for concrete signs that the product is needed
Hubert ThieblotShow the problem behind the founder's conviction
Lenny RachitskyConnect the growth message to real use
Paul GrahamExplain a problem people actually have
Vic GiurgiuTest the offer before expanding it