Perspective · Offer

Tibo Louis-Lucas

Connect the product, price and recurring value.

SaaS
price
retention
small tools
distribution

Tibo Louis-Lucas — Connect the product, price and recurring value

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Describe the recurring job that justifies a subscription.

Let a small tool or example show the value and offer an understandable next step to the larger service.

Questions to work with:

Why would the customer use this next month?

What becomes clear when they try the small version?

Sources from the original project:

How Tibo shipped 10 failed products, then built Tweet Hunter and a $1M/month SaaS portfolio
https://www.youtube.com/watch?v=ZpE58EsCnyQ

How Tibo shipped 11 products in 4 months, found Tweet Hunter, and grew it 7x to a multi-million exit
https://www.youtube.com/watch?v=CMzsqmiwcEk

Tibo's rule for scaling SaaS: decide foundations once, optimize execution daily
https://www.tmaker.io/blog/why-you-can-t-scale-your-software-business

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Tibo Louis-Lucas’s perspective

Describe the recurring job that justifies a subscription.
Let a small tool or example show the value and offer an understandable next step to the larger service.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Why would the customer use this next month?
What becomes clear when they try the small version?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Alex Hormozi · OfferMake the offer easy to valueAlex Hormozi's value equation: perceived value rises with the customer's dream outcome and their belief that they'll…James Clear · Customer insightWrite for the habit, not just the clickIn Atomic Habits, James Clear describes four laws of behaviour change, tied to the four stages of a habit (cue…April Dunford · OfferShow the difference that mattersPositioning as April Dunford describes it: start with what customers would otherwise choose, identify what you can do…

More perspectives in Offer

Perspectives on offers, pricing and making what the customer gets easy to understand.

Alex HormoziAn offer people can understand and assess

Iman GadzhiDefine the service and the job it does

Jason CalacanisA pitch with a problem, signs of demand and a next step

Jason CohenPricing that reflects the customer's priorities

Marc LouMake a small offer easy to try

Nevo DavidDescribe the job that gets done