Perspective · Audience

Adam Robinson

A founder's voice, conversations and demand.

LinkedIn
personal brand
customer interviews
sales

Adam Robinson — A founder's voice, conversations and demand

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Start with questions real buyers ask and write as the person behind the business.

Make the next step a concrete conversation about the problem; distinguish interest from willingness to pay.

Questions to work with:

What do customers say before they understand the offer?

Which experience can the writer personally stand behind?

Sources from the original project:

How Adam Robinson would take a SaaS from 0 to 1,000+ customers: discovery, manual MVP, then the magic triangle
https://www.youtube.com/watch?v=r47Q4Cfit5s

How Adam Robinson bootstrapped Retention.com to $22M ARR and pivoted to B2B via LinkedIn co-creation
https://www.youtube.com/watch?v=8KobZxJcq4A

LinkedIn course: how Adam Robinson grew from 4K to 100K+ followers and built RB2B to $3M ARR
https://www.youtube.com/watch?v=bMm9bYTTeJs

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Adam Robinson’s perspective

Start with questions real buyers ask and write as the person behind the business.
Make the next step a concrete conversation about the problem; distinguish interest from willingness to pay.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What do customers say before they understand the offer?
Which experience can the writer personally stand behind?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…Isof / our Swedish writing guide · Swedish writingWrite as if the idea began in SwedishWrite Swedish copy directly in Swedish, from the reader's situation and the sender's voice – not by way of English.…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…

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