Perspective · Audience
Rob Hallam
Show the work and learn from paying customers.
- building in public
- founders
- demand
- SEO
- product
Image source ↗ · via The Brains
How to use Rob Hallam’s perspective
- Explain what you are trying, what you know and what remains to be learned.
- Use specific customer reactions as evidence and distinguish appreciation from willingness to pay.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- What have you actually learned since last time?
- Which improvement could a customer notice?
Sources from the original project
- Validation playbook: how Rob Hallam reached $10K+ a month by copying proven ideas ↗
- How Rob Hallam went from $0 for a year to SuperX: agency for runway, try every channel ↗
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
Robert Cialdini · MessagingGive the reader reasons to trustChoose the evidence that answers the reader's doubt – other customers, expertise, a generous first step or a genuine…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…
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