Perspective · Audience
Justin Welsh
A content system with a clear reader in mind.
- content
- newsletter
- solopreneurs
- audience
Image source ↗ · via The Brains
How to use Justin Welsh’s perspective
- Develop several useful pieces from one experience without repeating the same point word for word.
- Let each piece solve a specific problem and offer a reasonable next step.
Our own applications for copy – not quotations and not an endorsement.
Questions to work with
- Which specific question does the post answer?
- Which part deserves a piece of its own?
Sources from the original project
- How Justin Welsh built a $10M solo business in 23 steps ↗
- How Justin Welsh built a LinkedIn, Twitter and email audience: the creator funnel and one-platform-first approach ↗
Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.
Frameworks that pair with this perspective
James Clear · MessagingGive your newsletter a fixed shapeJames Clear's 3-2-1 newsletter has the same shape every week: three short ideas from him, two quotes from others and…David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…Copyhackers / established writing models · MessagingPut the argument in the right orderUse AIDA, PAS or Before–After–Bridge as a checklist for the order in which readers need to learn things, once the facts…
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