Perspective · Audience

Casey Adams

Curiosity and relevance in interviews and outreach.

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Casey Adams — Curiosity and relevance in interviews and outreach

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Make the invitation specific: why this person, which topic and for which audience.

Ask questions that reveal a story or useful lesson rather than a generic recipe for success.

Questions to work with:

What makes the conversation worth the recipient's time?

Which follow-up question goes beyond the standard answer?

Sources from the original project:

How Casey Adams turned a teen podcast into a network that funded a startup and launched Listener
https://www.youtube.com/watch?v=o0BFz3tFHnE

How Casey Adams built credibility, pivoted, and launched MediaKits from a neck injury
https://www.youtube.com/watch?v=ZLCkNK01UY4

Casey Adams on happiness, relationships, listening and how he landed the Larry King interview
https://www.youtube.com/watch?v=uNA0MBb5CQE

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Casey Adams’s perspective

Make the invitation specific: why this person, which topic and for which audience.
Ask questions that reveal a story or useful lesson rather than a generic recipe for success.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What makes the conversation worth the recipient's time?
Which follow-up question goes beyond the standard answer?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

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