Perspective · Audience

Ryan Hoover

A clear benefit people can gather around.

community
launch
audience
product discovery
early users

Ryan Hoover — A clear benefit people can gather around

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Describe what participants can do or discover before inviting them to join a community.

Test the most important assumption with a small, concrete offer.

Questions to work with:

What does someone gain from participating for the first time?

Which behaviour shows that the value is real?

Sources from the original project:

Build an audience first: Ryan Hoover on how writing seeded Product Hunt
https://www.ryanhoover.me/post/building-a-startup-build-an-audience-first

How Ryan Hoover validated Product Hunt in 20 minutes with a Linkydink email group
https://www.ryanhoover.me/post/the-20-minute-mvp

The community trap: utility must come before community
https://www.ryanhoover.me/post/the-community-trap

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Ryan Hoover’s perspective

Describe what participants can do or discover before inviting them to join a community.
Test the most important assumption with a small, concrete offer.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

What does someone gain from participating for the first time?
Which behaviour shows that the value is real?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

David Ogilvy / our application · MessagingMake the headline carry the messageDavid Ogilvy held that far more people read the headline than the body copy. So get to know the product and the reader…Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…

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