Perspective · Audience

Greg Isenberg

Listen to a niche before offering a solution.

community
niche
Reddit
audience
customer insight

Greg Isenberg — Listen to a niche before offering a solution

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Treat recurring questions and frustrations in a relevant community as hypotheses to investigate.

Write with the group's specific situation in mind and contribute something useful in its own right.

Questions to work with:

Which problem keeps coming up in conversations?

How do this group's needs differ from a broad audience?

Sources from the original project:

Stop vibe coding: seven distribution tactics to get customers for AI-built products
https://www.youtube.com/watch?v=YeoGehNsrLc

The ACP Framework: Build the audience first, then community, then product
https://www.youtube.com/watch?v=tNY2UVpHHEY

How Greg Isenberg mines Reddit and AI for validated startup ideas
https://www.youtube.com/watch?v=8vXoI7lUroQ

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Greg Isenberg’s perspective

Treat recurring questions and frustrations in a relevant community as hypotheses to investigate.
Write with the group's specific situation in mind and contribute something useful in its own right.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Which problem keeps coming up in conversations?
How do this group's needs differ from a broad audience?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Christensen Institute / Jobs to Be Done · Customer insightUnderstand why the customer wants to switchCustomers 'hire' a product to make progress in a particular situation. Find out what happened when they started…Eugene Schwartz · MessagingStart where the reader isEugene Schwartz describes five levels of awareness, from not seeing the problem at all to being ready to buy. The more…Copyhackers / established writing models · MessagingPut the argument in the right orderUse AIDA, PAS or Before–After–Bridge as a checklist for the order in which readers need to learn things, once the facts…

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