Perspective · Audience

Dagobert Renouf

Build a voice through real conversations.

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humour
founders
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audience

Dagobert Renouf — Build a voice through real conversations

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Start with recognisable problems and answer other people's questions.

Use humour when it suits the writer. Do not confuse popular posts with demand for the product.

Questions to work with:

Which everyday frustration does the audience recognise?

What do we want to learn from the replies?

Sources from the original project:

How Dagobert grew Logology from 200 to 4,000 Twitter followers while bootstrapping
https://www.youtube.com/watch?v=zvLkMbqJ1VI

How Dagobert Renouf took Logology from a failed launch to $3k/month by going all-in on Twitter
https://www.youtube.com/watch?v=3Sw3ztIl7wQ

Why Dago shut down Logology after 5 years: business fundamentals, burnout and going back to a job
https://www.youtube.com/watch?v=Vb-zCMqT2Bo

Use this perspective to examine the brief. Write directly in English in the brand’s voice. Preserve facts and terms; do not use the person’s name as product evidence.

Image source ↗ · via The Brains

How to use Dagobert Renouf’s perspective

Start with recognisable problems and answer other people's questions.
Use humour when it suits the writer. Do not confuse popular posts with demand for the product.

Our own applications for copy – not quotations and not an endorsement.

Questions to work with

Which everyday frustration does the audience recognise?
What do we want to learn from the replies?

Sources from the original project

Inherited source references. Read the original before attributing advice to the person. These applications are not quotations or an official collaboration.

Frameworks that pair with this perspective

Isof / our Swedish writing guide · Swedish writingWrite as if the idea began in SwedishWrite Swedish copy directly in Swedish, from the reader's situation and the sender's voice – not by way of English.…Robert Cialdini · MessagingGive the reader reasons to trustChoose the evidence that answers the reader's doubt – other customers, expertise, a generous first step or a genuine…Joanna Wiebe / Copyhackers · Customer insightTake your words from customersJoanna Wiebe and Copyhackers argue that copy starts with research: gather how customers themselves describe the…

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